At Mads Oswald London we wanted to design a product that is ethical, beautiful and specifically designed to meet the needs of Plus Sized Fashion that the fast fashion industry refuses to.

We built a whole new sizing chart to ensure that the clothes we make will fit a plus size body in any form. We worked hard on all elements of our design to ensure an allowance for monthly body changes so that you are always comfortable in our designs.

The plus size industry has always favoured a 'wear once, mass produced' approach whereas we wanted to create pieces that can last a lifetime.

No exploitation, no shortcuts, a good product you can wear and style in different ways for the rest of your life.

Item 57 is made from 100% deadstock fabric sourced in London which ensures good quality materials. The garments are also made in London to ensure quality control throughout.

Welcome to Mads Oswald London.